All About Labelling
Food labelling is tricky to understand. In this episode of The Whole Circle, we discuss the importance of checking the back of packets. Don’t be fooled by the clever marketing displayed on the front of the packet!
We delve into certain marketing techniques, particular foods to steer clear of and how ingredients are categorised on the back of the packet.
We challenge you to look at the ingredients list of the packets you are buying. We focus on a few ingredients that we class as one of the worst additives in today’s additive.
Never believe what you see on the front of a packet, it is often a load of rubbish. We also discuss how food manufacturers are now masking some of the worst additives and preservatives, as they realise we, as consumers, are becoming more conscious of additives to avoid.
Jo discusses how, unknowingly, she used to feed her family well over 100 food additives every single day, even when she was buying products that claimed to contain no artificial colours or flavours.
Once you start to figure out the labels and what it all means, it becomes easy and second nature. We don’t feel guilty for the things we didn’t know before Additive Free Made Easy.
We dedicate a large segment of this podcast to estimate just how many additives and preservatives the average family are consuming each day and what you can do to make positive changes and healthier choices. We also explain how the body weight of children compared to adults makes them so much more sensitive to additives. In particular, we discuss how it affects their behaviour and mood on a much greater scale than adults.
As you probably know from previous podcasts we talk a lot about Annatto (160B) and in this episode, we touch on the subject again. We discuss just how toxic this colouring is and who the big movers and shakers are who are running petitions to remove this colouring from food products within Australia.
Links & Resources:
Our Top Five Worst Additives and Preservatives – Episode 10
Additive Free Made Easy: Online E-Course:
Sue Dengate’s petition on removing Annatto 160b from Streets IceCream
Claire Deek’s petition to ditch the health star rating system:
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