We wanted to share some massive news and exciting changes that you’ll notice over the coming weeks (and months) in this short, snappy but pack-full-of-exciting-info podcast. While the Whole Circle Podcast Show will remain unchanged, Sistermixin’ is getting a huge (drum roll please) RE-BRAND! which is soo exciting. So join us and let’s get straight into it!

Our brand new name is “Additive-free lifestyle”!

And guess what? You as our devoted audience are the very first to hear our new name! Over the last few weeks, we have been sharing on our many social media platforms, that exciting new changes are in the pipeline, so I’m sure you can agree that it was well worth the wait! But wait there’s more!

Soon to hit your screens – our brand new website

With this re-branding comes an entirely new website. This will be full of amazing new and old information, new logos and colours which we’ll say again, we are just so excited to bring to you!

We now know through our statistics, that at least 90% of our listeners watch us through phones or tablets! Very few people actually sit down at their computers these days. Through this, you’ll notice our new website will be much more mobile-friendly and overall, more user-friendly. We’ve been working super hard behind the scenes to make this big change happen.

We will be stocking all the same products as our existing website, but a whole new store will be added. We are also reaching out to some other amazing companies for new products that we know you will just love. We’re going to hold onto a bit of mystery in this regard!

Why are we changing the Sistermixin’ name?

We feel it’s really important to offer to the world a more fitting brand, especially with all the growth that has occurred since Sistermixin’ was born as just a food blog. That’s not to say we haven’t enjoyed every single moment of the journey. When we named ourselves Sistermixin’, we never could envisage where we are now, with all our programs, courses, blogs and podcast show. All of these many aspects truly make up our lifestyle. We have both grown exponentially and learned an unforgettable wealth of information since the beginning.

Let’s go back about four years ago!

We had just started a free WordPress blog, where Jo had just gone additive free herself and wanted to share a little bit here and there, about what she found along the way. She started sharing recipes and information, and can’t even honestly recall why she did it. Basically, she just wanted somewhere to store all the recipes she had discovered or created.

Next came the Facebook page and Tracey excitedly jumped on board. We used to be called “Thermolicious Food” and then moved onto “Sistermixin'” fitting nicely with the sister theme.

Now let’s go back just 12 months ago

It’s been crossing our minds for the past year, that perhaps Sistermixin’ no longer suits or fits our overall brand. All of a sudden we had a typical sisterhood moment where we both blurted out “I’m just not keen on Sistermixin’ anymore, it doesn’t fit our lifestyle“.

From a business point of view, Sistermixin’  doesn’t rank in Google on search fields. Of course, that’s not our main driving factor but at the same time, we want our information out there far and wide! This is our job and our business, and our sole income stream! That’s why we need to apply some strategic thinking, through that strong desire to promote the additive and preservative free lifestyle as much as we can.

Big goals and dreams

Moving forward, we keep those very same heart feelings we had from the beginning of our journey. We just want the message of an additive and preservative free lifestyle spread globally. We have no desire to become rich and famous, but rather, to be a recognized brand where everyone sees us as thought leaders.

Last, but certainly not least, we wanted to acknowledge you, as our listeners for all of your many reviews and incredible feedback, which will sadly be lost in the transition to the shiny new website. If you do stumble across a great recipe on our new website, we would love you to add a quick review keeping this data loss in mind. Throughout the many trials and tribulations of making this business happen, it brings us so much joy to do this job of ours. What we receive back from you simply fuels the fire. We are just so passionate about what we do! We hope you enjoy the many changes to come!